Being on Google isn’t just about making a listing for a local business, it is an ongoing process. Business information is subject to change, customers provide feedback on your business, your services develop and evolve, and hours of operation may need to be updated frequently. Without these details, customers may be given incorrect information right as they are considering whether or not to call a company.
Creating a Google Business Account is just the starting point in how to manage Google Business Profile. It encompasses maintaining information about the businesses, tracking customer interactions, managing access, updating information and reviewing the profile display of the company.
Google has a few options to directly control profiles through Google Search and Google Maps. There are management features for managing multiple profiles and users for businesses with multiple locations.
Start With the Right Access and Ownership
First establishing who has the right to control a Business Profile should be the most important point to consider before making changes. The business can become an owner or manager of the business, rather than each employee having access to the same Google Account. Owners will have more control, and managers will be able to perform many of the day-to-day activities, but won’t have access to remove the owner or other users. This is especially significant if multiple individuals are involved.
A business owner may have the primary ownership and have a marketing employee, agency or operations team member handle the day-to-day running of the business. It is not necessary to share the passwords and can lead to unnecessary security issues. Authorized persons can access the profile using their own google account, based on their role. Access should be reviewed periodically too as it is also something that businesses should review.
When an employee leaves the company or an external agency stops working with the company, its access should be terminated. Google advises not to give access to your profile to the essential users, and to remove former employees when they are no longer needed. Business groups can offer a more structured approach to sharing access of the business groups across teams, instead of relying on shared credentials for login. Access Management is therefore a prerequisite to good profile Management.
Keep Business Information Accurate and Useful
After access has been arranged, companies can concentrate on the information that customers see. The fundamental information needs attention on a routine basis even minor mistakes can cause problems. The name, type, address service area, phone number, website and operating hours should reflect the current situation. Google suggests submitting all the information about a business so that customers can better understand what a business does, where it is located and when they can visit it. Business categories should be taken into special consideration.
The primary category should be an appropriate description of the primary business activity. Google says that certain categories are intended to help bring businesses to customers looking for the products or services that they’re in business to provide, and can influence the local ranking. Services may be showcased on suitable Business Profile directly. A company may group their products together into appropriate categories, and, if it is possible, add further details such as descriptions and prices. Another opportunity also exists to communicate clearly in the business description. Focusing on the company’s offerings and what customers can look forward to will make for a more informative description, without all the marketing flair.
Google enable companies to update their description from the profile, and, while there are no plans to do so, Google’s current tools might make suggestions for your description in certain areas and languages with the help of AI. The principle that should be followed should be usefulness. There should be no need for a customer to look in different places to find the basic information he/she needs to know.
Make Google Business Profile Manager Part of a Regular Workflow
One of the common errors by businesses is that they take profile management as a side job. It’s more helpful to establish a regular practice! For small businesses, this could be done weekly or monthly, for businesses with multiple locations, this might require more frequent monitoring and defined roles. This routine may entail multiple checks. First, check to ensure key information is correct. Then look for new feedback from customers, new pictures or content and if any business information needs updating, do so.
Google also offers a “Profile Strength” indicator for verified listings. It can assist in finding missing information and prompt businesses to include information like descriptions, hours, contact details, photos, videos, and posts. Yet another helpful accountability is checking changes done by Google. Google may get details from various sources, such as user reports, licensed content, and other sources, and may update Business Profile information whenever it thinks there is an error or the information is out of date. These updates can be viewed and controlled by businesses as appropriate. Team responsibilities should be clearly defined for teams.
One could be responsible for reviewing the reviews, another for updating business details and another for content and reports, and an agency could be responsible for all of them. What matters is that there is still no ambiguity that this is someone’s property, and that only those who actually need access to it have it. It is important for businesses to note that creating profiles is not only about ranking, but also managing them. The Google Business Profile Manager can be of great help for businesses, agencies, and teams to understand the process and make it more organized and secure.
Frequently Asked Questions
You can manage a Business Profile by signing into the Google Account associated with it and finding the profile through Google Search or Google Maps. Google allows authorised users to update business information, manage customer interactions, and perform other profile-related tasks.
Google Business Profile management refers to the tools and interfaces used to control Business Profiles on Google. Businesses can manage profiles directly through Search and Maps, while organisations with multiple locations have additional management and business-group options.
An owner has broader administrative control, including the ability to add or remove users. Managers can perform many everyday profile tasks but cannot add or remove users or remove the profile.
There is no universal schedule because updates should be made whenever business information changes. However, businesses should periodically review their profile to check hours, contact details, services, photos, reviews, and access permissions.
Yes. A business owner can invite other people as owners or managers without sharing the account password. This is particularly useful when employees, marketing teams, or agencies need to perform regular management tasks.
